Marketing School | Digital Marketing | Online Marketing

In Episode #333, Eric and Neil discuss how to create a target prospect list. Tune in to learn how a target prospect list is different from a simple prospect list. You’ll also see how a more targeted list creates a greater chance of conversion and stronger customer retention rate.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Create a Target Prospect List 00:57 – Find That Email helps you find email addresses 01:10 – Eric uses this for their prospect list for SEO purposes 01:20 – If you’re in the B2B space, you can generate inbound leads through SEO and content marketing, but the leads aren’t always targeted 01:46 – If you have a target prospect list, your marketing team can go after them and hit all the relevant leads 02:05 – To get relevant leads, look at your competitor’s customers 02:10 – You can go to Upwork and hire someone to check who’s using your competitor’s product and create a list for you 02:36 – Once you have the list, marketing should send them the emails 02:45 – Creat