Marketing School | Digital Marketing | Online Marketing

In Episode #335, Eric and Neil discuss how to rank higher on YouTube. Tune in to learn how you can successfully get your video ranking to new heights on YouTube and why a putting out a 20-minute video is better than a 2-minute one. Time Stamped Show Notes: 00:27 – Today’s topic: How to Rank Higher on YouTube 00:51 – YouTube tags help the algorithm figure out what the video is about 01:06 – You have different keywords and you need to know which keyword drives traffic 01:16 – Check out Keyword Tool, SEMrush and Google Search Console for keyword performance 01:36 – YouTube looks at your engagement 01:54 – Between a shorter video and longer one; the longer one will rank higher because YouTube tracks the length of time viewers stay engaged with the video 02:18 – The longer people stay on YouTube, the more engaged they are and the more money YouTube makes from their ads 02:53 – If you want to build your watch time, think about building a playlist 03:03 – Playlists can get people to watch over time