Marketing School | Digital Marketing | Online Marketing

In Episode #339, Eric and Neil discuss how to leverage micro influencers. Micro influencers are those who have anywhere from thousands to 10K followers. When you get into the millions, you’re dealing with macro influencers. Tune in to learn if you should be reaching out to macro or micro influencers for the promotion of your business and why having just one influencer isn’t enough. Time Stamped Show Notes: 00:27 – Today’s topic: How to Leverage Micro Influencers 00:36 – Macro influencers are those who already have millions of followers on social media 00:49 – Micro influencers are those who have thousands or 10K followers and above 00:56 – They have the following on a specific niche 01:02 – Eric and Neil are micro influencers 01:37 – Most small businesses work with micro influencers 01:45 – Neil’s friend, who is in the fitness field, pays influencers to promote supplements and protein products 01:53 – When they employed a macro influencer who had millions of followers, the promotion didn’t conver