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In Episode #358, Eric and Neil discuss whether a focus group is still worth the investment for market research. Tune in to learn more about focus groups and how technology has played a major role in how we conduct market research today! Time Stamped Show Notes: 00:27 – Today’s topic: Are Focus Groups Still Worth the Investment for Market Research? 00:38 – A focus group is when a group of people that are your ideal customers come to discuss a certain product that you may be launching 00:56 – Neil did a focus group that was paid by Yahoo 01:09 – The people discussed Yahoo and its competitors 01:50 – Focus groups were very effective before, but it won’t be as effective now 01:58 – Technology has changed the face of market research, people can find their answers online and surveys to collect information are done online as well 02:32 – Eric doesn’t see the need for an in-person focus group 03:02 – Mileage may still vary 03:12 – Marketing School is giving away a free 1 year subscription to Olark which