Marketing School | Digital Marketing | Online Marketing

In Episode #369, Eric and Neil discuss what drives more traffic, quality content or quantity content. This is an age-old debate and the answer depends on pretty obvious factors such as the size of your team and budget. Tune in to hear the route Eric and Neil chose, why they chose it, and how YOU should make the decision between quality and quantity.  Time Stamped Show Notes: 00:27 – Today’s topic: What Drives More Traffic: Quality Content VS Quantity 00:39 – Neil took the quality route 00:43 – Neil only publishes high quality content, but he doesn’t have a lot of it 00:59 – HubSpot’s is quite popular because they produce a LOT of content 01:28 – Eric talked to the managing editor of a website that gets 8M visits a month 01:35 – They hire bigger teams to produce larger quantities of content 01:41 – They often open on guest posts too 02:06 – From Eric’s data, it’s “more publishing, more quantity” 02:10 – Creating content around the news works very well 02:30 – Neil recommends starting out with