Marketing School | Digital Marketing | Online Marketing

In Episode #405, Eric and Neil discuss whether should you consider sponsoring conferences or not. Tune in to learn the ROI that you can get from sponsoring a conference and why Eric prefers to invest in small events. Time Stamped Show Notes: 00:27 – Today’s topic: Should You Sponsor Conferences or Not? 00:38 – There’s an ROI from sponsoring events 00:43 – You have to find the right events 00:48 – Sponsoring an event is great for branding 00:51 – You will know who attended the conference and the event’s marketing team will send an email blast to the audience dedicated to you 01:22 – If you sponsor a conference, make sure you have a speaking slot 01:35 – What matters to Eric during conferences is the people that he meets 02:00 – Eric just got an invitation to a conference 02:27 – If you have $12K, Eric suggests spending it on a dinner or small event rather than a conference 02:45 – Marketing School is giving away a free 1 year subscription to Crazy Egg which is a visual analytics tool 03:39 – Go