Marketing School | Digital Marketing | Online Marketing

In Episode #425, Eric and Neil discuss how much you should spend on content promotion. Tune in to discover just how little you need to promote your content. And, if you prefer to spend nothing at all, the alternative methods you can employ to get your content out there! Time Stamped Show Notes: 00:27 – Today’s topic: How Much Should You Spend on Content Promotion? 00:37 – Eric asked Larry Kim of Wordstream, who is well-versed in paid advertising 00:58 – Larry said that every time he publishes content, he’ll try to find unicorns that have high engagement 01:11 – He’s pushing $50 for every published piece of content 01:39 – For Neil, content promotion is 50% of the time spent writing the content and the other 50% of the time is for promotion 01:52 – At least half of the time should always be spent on content promotion 01:57 – You can spend time or spend money on promotion 02:00 – You can boost traffic from different social media sites 02:20 – If you don’t want to spend money, you can promote yo