Marketing School | Digital Marketing | Online Marketing

In Episode #437, Eric and Neil discuss how to create an irresistible product or service guarantee. Tune in to learn what some of the big brands are doing to provide top-notch service guarantees and how you can effectively implement your own.  Time Stamped Show Notes: 00:27 – Today’s topic: How to Create an Irresistible Product or Service Guarantee 00:38 – The baseline is to have a 30-day money back guarantee 00:55 – One of the craziest ideas Neil has heard of is having double money back guarantee 01:22 – With Nordstrom and Zappos, you can return an item as long as you have a receipt 02:27 – Amazon is committed to giving the best customer service 02:37 – Eric bought a TV from them that wasn’t in the best condition when it arrived; Amazon sent a new one without asking for the first TV back 03:06 – Your guarantee should reflect the quality of your product or service 03:45 – Marketing School is giving away 90-day FREE trial of Crazy Egg which is a visual analytics tool 03:55 – Go to SingleGrain.com/