Marketing School | Digital Marketing | Online Marketing

In Episode #484, Eric and Neil discuss how to turn marketing qualified leads into sales qualified leads. Tune in to learn the difference between a marketing qualified lead and a sales qualified lead; how to convert an MQL into an SQL through criteria, and how to automate the scheduling and sales calls. Time-stamped show notes: [00:29] - Today's topic: How to Turn Marketing Qualified Leads Into Sales Qualified Leads [00:39] - MQL or marketing qualified leads are actions that are taken inside your email marketing software or marketing automation software. Such as Drip or Marketo. [00:49] - Once someone visits a certain number of pages they may have a marketing score of 70 which makes them a marketing qualified lead. [01:02] - A sales qualified lead is based on the ideal client profile. [01:11] - How do you turn marketing qualified leads into sales qualified leads. [01:18] - Different behavior triggers can move someone into a sales sequence based on criteria that you set. [01:47] - Ask for a lot of crit