Marketing School | Digital Marketing | Online Marketing

In Episode #487, Eric and Neil discuss how to learn copywriting when you suck at writing. Tune in to learn that you don’t have to be an expert writer to be a copywriter. Focus on overcoming objections and solving problems. They also shares books, tools, and helpful resources. Time-stamped show notes: [00:28] - Today's topic: How to Learn Copywriting When You Suck at Writing [00:43] - If you suck at writing, it doesn't mean you can't do copywriting to compel people to take action. [01:00] - Read Persuasion by Robert Cialdini and The Boron Letters by Gary Halbert. [01:53] - Neil is great at copywriting, but not writing. He learned he doesn't have to be the best writer from Frank Kern. [02:26] - You just need to be able to answer the customer's objection. [02:43] - Survey your visitors and find their objections. Use SurveyMonkey or any survey tool. [02:49] - Find out why people aren't converting and answer those objections in your copy. [03:08] - Solving people's problems will make them much more lik