Marketing School | Digital Marketing | Online Marketing

In episode #498, Eric and Neil discuss how to throw a virtual conference when you don’t have a built-in audience. Tune in for tips and tricks for building an audience and making sure your information reaches the masses.  Time-Stamped Show Notes:  [00:27] Today’s Topic: How to Throw a Virtual Conference When You Have No Audience [00:37] When Eric attempted to throw a virtual conference a few years ago, he had no audience. [00:45] When throwing a conference, you must, first and foremost, set your goal or objective. [00:59] Eric reached out to a lot of people that he thought would be “smart”; he then had them record segments and let them blast their email lists. He made it easy for them to share the event with their social media following. [01:30] Eric made sure to make other people’s involvement as easy as possible, by fitting it around their schedules and workflow. [01:50] The end result was that they collected 6000 or so emails and sold a bunch of recordings of the conference for a total of about $50