Marketing School | Digital Marketing | Online Marketing

In Episode #515, Eric and Neil discuss how although marketing is fundamentally quite gray (“We’ll help get you some impressions.”), nowadays you are able to hold marketers accountable. Tune in to learn how to make things less ambiguous by assigning your team specific, bit-sized tasks and goals. Time-Stamped Show Notes: [00:28] - Today's topic: How to Hold Marketers Accountable [00:32] - Marketing is fundamentally quite gray (we’ll help get you more reach, some impressions, etc.), but nowadays you are able to hold marketers accountable. [00:50] - However, it’s still easy to make things ambiguous and wiggle out of being held accountable. [01:10] - As manager, you want to hold your team accountable, too. [01:15] - Eric likes to hold his team accountable for just one priority metric, like a CPA (cost per acquistion) goal or a certain return on ad spend. [01:45] - If you’re not tracking these numbers, it’s too easy to get off your goal. [02:04] - Neil finds that if you give a marketer too many thin