Marketing School | Digital Marketing | Online Marketing

In Episode #516, Eric and Neil discuss ROI and how it takes time to see the results of your hard work. Tune in to hear why patience is a virtue when working with content marketing. Time-Stamped Show Notes: [00:27] Today’s Topic: What the ROI Is of Content Marketing [00:51] With any kind of content marketing, it takes time; about a 12-18 month journey. [01:05] Eric’s first podcast, Growth Everywhere was only getting nine downloads per day during his first year. [01:22] By the second year, he was still only getting thirty downloads per day. Now he’s pushing 100,000 per month. [01:48] Meeting face to face is helpful to ROI. [02:03] When they started, content marketing was text-based. Now it goes across all mediums and channels. [02:48] The Sexy Confidence YouTube channel gets millions of views per month. [03:16] It may take you a year to two years to see results from your content marketing. [03:33] If you got into content marketing four or five years ago, you would probably see ROI in six months. [0