Marketing School | Digital Marketing | Online Marketing

In episode #524, Eric and Neil discuss what to do when you get hit by a Google algorithm update. Tune in to hear why diversification is so important. Time-Stamped Show Notes: [00:27] Today’s Topic: What You Should Do When You Get Hit by a Google Algorithm Update [00:42] Eric likes to check Search Engine Roundtable, because they talk about algorithmic updates and signals from different SEO tools (Moz Cast). [01:02] He tries to correlate this information with things happening on his site and what steps he can take to fix the problems. [01:17] In December, Eric and Neil noticed their search traffic declining. So, they knew an update was happening. [01:48] They noticed people who were talking about losing their rankings. [01:57] SEroundtable is calling the current algorithm the “Maccabees Update”. [02:10] There is a trend where blogs are getting fewer hits. Sometimes you just have to wait it out and weather the storm. [02:55] Changing too many things in your content, could have adverse effects. [03:10