Marketing School | Digital Marketing | Online Marketing

In episode #526, Eric and Neil discuss the ways in which you can hook readers with a killer blog introduction. Tune in to hear their tips for creating great blog posts. Time-Stamped Show Notes:  [00:27] Today’s Topic: How to Write a Killer Blog Introduction that Really Hooks the Reader [00:34] Neil likes something hard-hitting and quick, when it comes to blog entries. [00:56] Statistics really draw him in. [01:21] Conversational-style writing is also really appealing to Neil. Hooking people with a personal story is usually successful. [01:38] Neil likes to write in the first person, as it makes it seem more personal. [03:10] Eric likes reading things that are written by marketing copywriters, because they know how to write a good hook. [03:37] Eric likes looking at The Boron Letters and the book Breakthrough Advertising. [04:07] Perry Marshal said that your goal when writing an email is to hook them into the next email. [04:28] It’s important to focus on how to keep readers interested. [04:42]