Marketing School | Digital Marketing | Online Marketing

In episode #531, Eric and Neil talk about how Google Intelligence can help you understand analytics and grow your business. Tune in to hear which analytics are key to interpreting content performance. Time-Stamped Show Notes: [00:27] Today’s Topic: Our Favorite Google Analytics Hacks That Actually Help You Grow [00:35] For mobile or desktop, there is a thing called Google Intelligence. It’s a program much like Siri or Alexa. [00:45] You can ask Google Intelligence questions about your website’s analytics and it will give you answer much like Siri or Alexa would. You do not actually have to know anything about analytics. [01:14] Neil likes to create segments for each different type of traffic source, which helps him to understand and parse the data. [02:23] Creating segments will help you fine-tune your marketing decisions. [02:28] Make sure that you are linking up Google Search Console and Adwords with Google Analytics. Combining the data will make your life easier. [02:48] Kaushik.net is a blog w