Marketing School | Digital Marketing | Online Marketing

In episode #550, Eric and Neil briefly lay out seven important stats you need to track. Tune in to hear what you should absolutely be checking in on every week. Time-Stamped Show Notes: [00:27] Today’s Topic: The Marketers Checklist_7 Stats You Need to Check Every Single Week [00:38] #1: Check week over week search engine traffic. [00:59] Make sure you haven’t been affected by a Google update or penalty. 5 or 6% is a big change. [01:42] #2: Check cost per acquisition. [02:20] Look at gross profit LTB and fully loaded cap. [03:00] If you are not improving your LTB, you can’t compete. [03:25] #4: Check critical conversion rates [03:45] It can make a massive impact on your business. [03:56] #5: Check international traffic and conversion numbers. [04:15] When it’s big enough, consider translating to increase conversions. [04:50] If you don’t check, you won’t know where to expand! [05:00] #6: Track organic keywords. [05:05] Use Ahrefs or SEMrush to track. [05:30] You need to know which keywords wi