Marketing School | Digital Marketing | Online Marketing

In episode #558, Eric and Neil explain why newsletters are dying out and how chatbots are the next big thing. Tune in to hear how to leverage your chatbots for better results. Time-Stamped Show Notes: [00:27] Today’s Topic: How Newsletters Are Dead: You Should Do this Instead [00:45] Eric and Neil still have newsletters, but engagement is dropping. [01:01] It’s harder to get results because it can get filtered out or lost in the shuffle with the tons of emails everyone gets everyday. [01:26] You need to come up with new ways to connect. [01:38] Build up communities via social media and other outlets. [01:54] YouTube and chatbots have been great outlets for Eric and his clients. [02:11] Alex Becker does email a lot, but he is focused on building up his messenger subscribership. [02:36] Though newsletters are unpopular, they are still effective. [02:45] Eric and Neil have been moving towards shifting this message to chatbots. [03:15] Growth Everywhere added the Facebook Messenger App and they have