Marketing School | Digital Marketing | Online Marketing

In episode #568, Eric and Neil talk about the difficulty of inbound marketing. Tune in to hear why inbound marketing isn’t an exact science and how you can use it to your advantage. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You Are Doing Inbound Marketing All Wrong [00:34] Eric recently lost a deal to a content marketing agency. [00:47] The other agency was promoting processes and the execution plan was to create 500-600 word blog posts once per month. [01:04] Eric believes this was a weak approach, as 500-600 words is brief and you must provide quality overall. [01:44] Inbound marketing is not an exact science. [02:00] Generally, the formula for this unpredictable aspect of marketing is: you put in X and get back ? [02:33] In the long run you can make it more predictable. [03:00] Content marketing is building a lot of goodwill over time and you’re not trying to see an ROI immediately. [03:35] Being omnipresent, running ads, building out a funnel is all part of inbound marketing. If you’