Marketing School | Digital Marketing | Online Marketing

In episode #569, Eric and Neil explain different ways that you can market your business to the wealthy. Tune in to hear tips on gaining traction with wealthy business people. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Market to the Wealthy [00:35] Any kind of podcast can be marketing to the wealthy. [00:40] At least 15% of people who listen to this podcast make over six figures a year and listen to four or five hours of podcasts in general. [01:06] You can either create your own podcast or advertise during one. [01:20] Using Frank Kern’s method: Create a letter where you ask for five minutes of someone’s time and then send an envelope full of cash. [01:40] Tell them they can keep the money even if they don’t give you the five minutes. [02:18] Eric looked into attended/speaking at TED or Summit. [02:30] Some of the highest quality of people are at these large conferences. [02:50] Basic approaches also work: go on interviews, go on podcasts, reach out to bloggers with large audiences. [