Marketing School | Digital Marketing | Online Marketing

In episode #574, Eric and Neil explain what makes content addictive. Tune in to hear specific ways you can create addictive content.  TIME-STAMPED SHOW NOTES:  [00:27] Today’s Topic: How You Can Make Your Content Addictive [00:52] Eric tends to follow long-form case studies. [01:10] He likes reports, custom data, and short videos. [01:28] Eric prefers Alex Becker’s content, because his videos are concise. [01:42] Neil thinks evergreen content is addictive. It should have these factors: entertaining, educational, or actionable. [02:06] Some visual aspect is always helpful. [02:18] The “How a Car Engine Works” animagraffs is a great example. [03:12] Brian Dean has a great SEO blog and Eric always reads his content, because there is always a unique spin. [03:48] Bucket brigade: a format where each paragraph is two to three sentences max. [04:15] Brian Dean attracts a lot of social sharing because of his great posts. [04:35] Neil finds that people like text and images in one post. [04:56] He is con