Marketing School | Digital Marketing | Online Marketing

In episode #578, Eric and Neil talk about more affordable marketing avenues. Tune in to hear how you can spend less money marketing your business.  TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You Can Discover Affordable Marketing Channels That Have Huge Potential [00:40] It’s important to figure out who your target audience is and where they “hang out”. [00:58] Similar Web is a great way to see where your audience is. Alexa is another great option for this. [01:30] It’s important to see how people are using things. [01:45] The easiest marketing channels tend to get crowded fast, which causes cost to go up. [02:00] Similar Web will also tell you about email lists. [02:38] Neil likes to hit up websites directly. [03:14] Most people in the marketing world are doing online transactions, which means face-to-face meetings carry more weight. [03:54] Podcasting is underpriced attention. [04:05] Podcast advertising is affordable based on metrics Eric and Neil have used. [04:24] What’s old someti