Marketing School | Digital Marketing | Online Marketing

In episode #579, Eric and Neil explain how you can create great content when you suck at writing. Tune in to hear great tips on creating killer content with less-than-stellar writing skills. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You Can Leverage Content Marketing When You Suck at Writing [00:45] Just because you’re not good at writing, it’s ok! Everyone starts somewhere. [01:04] Think about your strong suit (what Eric calls your “content foundation”) and build out from there. [01:15] If Eric and Neil didn’t like writing, they could have just started with this podcast. [01:25] They have the podcast transcribed by Rev and they also get shownotes written by Podcast Motor; this means that things are being written without them having to write a single word. [01:46] Go to Jobs.problogger.net and hire a writer. [02:12] Use short and to the point paragraphs; this makes it easier to skim. [02:27] Use subheadings in your posts. [02:32] You need to have an intro with a hook. [02:55] A strong h