Access Louisville

After some struggles years ago, Louisville-based Rainbow Blossom has a great last few years. Rainbow Blossom, an independent chain of natural food markets that specializes in natural grocery, body care and health and wellness products, just opened a new East End location a few months ago. It also made LBF's Fast 50 list of growing companies in Louisville in this year, with revenue rising 18% over the last three years to $13.04 million in 2023. Second generation owner Summer Auerbach joins us on the Access Louisville podcast this week and explains things weren't always so rosy. She discusses the challenges and strategies of growing the family business, which was founded by her parents in 1977. Despite opening a sixth location and expanding its New Albany store recently, Auerbach emphasizes maintaining the company's small, accessible, and family-like culture. On the show she also highlights the importance of direct communication, team input,and creating written guidelines for consistency. Auerbac