Hit The Mic With The Stacey Harris

Welcome to episode 345 of Hit the Mic with the Stacey Harris. As important as creating quality content is and it's massively, hugely amazingly, foundationally important, so is curating content. Unfortunately, a lot of the conversations I've been having on coaching calls and with clients and at speaking engagements, and through e-mail, there's really a disconnect in understanding why other people's content, or OPC, is so important. Even more so than that, how does it make sense in your strategy to be driving traffic to somebody else? That's exactly what we're going to talk about in this episode. Because OPC, or other people's content, is hugely valuable, hugely important, and can still do a lot for your brand because you're still a resource, even if what the value they're connecting them with is not your own. People still attach you to having gained that knowledge or that insight. Often times you can share content that supports your message or supports your customer