Hit The Mic With The Stacey Harris

Welcome to Episode 347 of Hit The Mic with The Stacey Harris. It's a new month and that's means today we're talking about three things you need to know right now. Often these are network updates and things like that. But, this month I actually want to talk about some more strategy stuff, because there are a lot of questions coming up in some one-on-one calls I've had and in Backstage about when to do these things or if an idea is crazy. I want to just dispel all of that right up front, all right? Running Ads to Content Three things you must know right now in May. First things first, the idea of running ads to content. This is a really great brand awareness goal, because again, you can lead with value by leading with your content. Often times, we think an ad can only be run if it's immediately going to pay off in an opt-in or immediately going to pay off in a purchase. That's not the case. In fact, I often run ads that really have no larger goal in the immediate future than gettin