Hit The Mic With The Stacey Harris

Welcome to episode 349 of Hit the Mic with The Stacey Harris. Today I want to talk about the newest option for custom audiences on Facebook. I'm ridiculously excited about this. These are some really cool options and we're going to talk about what they are, when to use them, and the one that I want you to implement right away. First things first, what are these new choices? I want to take a step back, because I realize I've mentioned these briefly in past episodes and we've talked about them in backstage, but in case you haven't watched the video of Inside Hit the Mic Backstage about custom audiences, let me just briefly say what custom audiences are. What are Custom Audiences Custom audiences allow you to save a group of people that you want to target as a demographic for your ad. These could be from an email or from a lead magnet or from a look alike audience, or they could be a saved audience that you've built with your targeting that you have figured out. Basically it's