Hit The Mic With The Stacey Harris

Welcome to episode 358 of Hit the Mic with The Stacey Harris. All right, we're going to shift gears a little bit. I want to talk about landing pages. So often, I get emails or I'm talking to clients and they're talking about their Facebook ad's not working. One of the most common things that comes up is it's really not about the ad. The ad is killer, the targeting is killer. Everything from the ad perspective is on point. The problem falls into that what's next category. That is generally a lot of times, not all the times, but a lot of times a landing page. Whether you're running ads to an opt in or a webinar intro or whatever that landing page is for, maybe it's even a sales page and you're running a retargeting ad, whatever it is, a lot of times the problem falls to the landing page. That's why I want to talk about some landing page best practices today. First of all, what is a landing page, because sometimes these terms are used to represent different thing