Rework

HEY for Work

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Sinopse

Basecamp is winding down a busy year with one more thing: the rollout of its HEY email service for the workplace. Co-founders Jason Fried and David Heinemeier Hansson talk about privacy, marketing, onboarding, and the other considerations that went into making HEY for Work. They also reflect on the roller coaster ride of the last year.Show NotesHEY - 00:41HEY for Work - 00:46Jason Fried on Twitter - 00:56DHH on Twitter - 00:57HEY's spy pixel blocker - 14:12"The Spy Who Emailed Me," one of our episodes about tracking pixels - 14:35"Two Weeks," our episode about the chaotic launch of HEY - 17:05"Winston Sat At His Computer," one of our episodes about worker surveillance - 19:24"Don't Promise" (Signal v. Noise) - 27:16DHH did not write this copy about hygge for the Danish tourism board - 32:48