Business Live: Jamie Veitch's Sheffield Live Radio Show

Got an idea for a brilliant product or new business?Wonderful. But how do you test it?It's easy to get positive feedback from folk who believe in you but aren't your future customers. Or to be dissuaded by others projecting their fears at you.Who are the right people to speak with? How do you find them?How do you have a meaningful conversation without folk lying to you because they're polite?How do you get to the truth? And whether people really will buy from you?John Holcroft can help. In this week's radio show and podcast, he spills the beans on his process to validate and research business ideas.Holcroft develops "apps which makes a difference" – one has won awards for advancing patient safety.But it's not all been plain sailing.After he left a well-paid city job writing software for an investment bank, he developed, launched and closed a startup selling a music education app.He's frank about why this “worked as a product but failed as a business” and the key point h