Podcraft | How To Run A Great Podcast

Check out the full book - Podcast Growth: How to Grow Your Podcast Audience Overcast is one of the most popular podcast listening apps in the world today. And with good reason – it's a superb app, packed with useful features.Overcast is built for podcast listeners. But, they also provide the tools for podcasters to advertise their shows in the app. These ads appear as unobtrusive little banners, which the app’s users see at the bottom of their screen. On these banner ads, you’ll see a podcast’s name, cover art, and a little snippet description tempting the listener to click it. With Overcast ads, 100% of the folks that you reach are podcast listeners. That's why they're looking at Overcast when they see your ad. They're likely either listening to a podcast, or about to hit play on one.This means they're literally one click away from browsing your podcast inside their chosen listening app. And one more click away from hitting Play or Subscribe.There's no education needed here. There's no “what is a podcast?”,