Podcraft | How To Run A Great Podcast

In a world of YouTube views and Twitter followers, we've become accustomed to figures in the hundreds of thousands, and even millions.Read the full articleIt's important to realise though, these numbers are completely irrelevant to podcasting. The time and effort it takes for someone to click ‘Follow' on Twitter, or watch a few seconds of a Youtube video, should never be compared to podcast listening.Podcast listening is a commitment, and an investment. It's long form content that isn't immediately accessible via shiny sidebars and viral social media clickbait.So comparing your downloads to someone else's Instagram followers is like comparing the number of rooms in your house, to the number of trees in the Amazon. It's completely irrelevant and utterly pointless.Does it (as usual) Just Depend?Of course it does.Could a podcast about breeding Russian white dwarf hamsters realistically expect to see the same downloads as a podcast about Game of Thrones? Absolutely not.Does this mean that the podcast with more do