Sawmill Business Podcast

In this episode, Steve Larosiliere interviews Matthew Gutchess from Gutchess Lumber. They discuss the company's 120-year history, which began in 1904, and its evolution from building barns to manufacturing kiln-dried hardwood lumber. Gutchess Lumber now produces 100 million feet of lumber annually and employs 460 people across seven locations. Gutchess emphasizes the importance of storytelling in educating consumers about the environmental benefits of hardwoods, such as carbon sequestration. He also highlights their ESOP model, which involves employees owning 30% of the business. The conversation concludes with advice on leveraging social media and content creation to enhance the company's brand and customer engagement. Key Takeaways: Use storytelling to promote Gutchess Lumber and educate consumers.Create a media department or branded content like "Gutches TV."Write a book to document the company's history.Highlight hardwoods' environmental benefits to strengthen the brand.An ESOP model can boost empl