Switch4good

Today, we’re thrilled to welcome Chad Sarno, a visionary chef and entrepreneur who has transformed plant-based eating globally. As co-founder of Wicked Kitchen and Good Catch Foods, Chad has revolutionized convenience foods with bold, flavor-packed meals and sustainable seafood alternatives. His journey began when health issues from dairy consumption led him to explore plant-based cuisine, sparking a passion that propelled him onto the international stage, where he launched several vegan restaurants and co-authored bestsellers like Crazy Sexy Kitchen.   Chad’s influence extends beyond the kitchen—he's been a driving force behind making plant-centric diets a lasting part of our food culture. From leading Whole Foods Market’s Healthy Eating Program to teaching audiences on shows like The Morning Show and Good Day LA, Chad’s mission is clear: to make nutritious, cruelty-free food accessible to all. So stay with us as we delve into his culinary adventures and explore how he’s changing the world, one dish at a tim