Sawmill Business Podcast

In this episode, Steve Larosiliere interviews Andrew Bateman from Bateman Labs. Andrew discusses the development and launch of their VRM chair, a comfortable and technology-focused workstation designed to replace traditional desks. The chair is modular and customizable, with various accessories available. Andrew shares the challenges of transitioning from custom cabinetry to a single product focus and the positive reception they have received at gaming conventions. He seeks advice on marketing strategies to reach a wider audience of work-from-home professionals. Takeaways: Bateman Labs developed the VRM chair, a comfortable, technology-focused workstation designed to replace traditional desks.The chair is modular and customizable, with accessories like cup holders, headphone hooks, and monitor stands.The company transitioned from custom cabinetry to focusing on the VRM chair.The VRM chair received positive feedback at gaming conventions.Marketing strategies could include partnering with work-from-home inf