Marketing School | Digital Marketing | Online Marketing

In Episode #6 Eric and Neil talk about personal branding. The image that you put out for yourself can carry a lot of weight—even more weight than your company’s brand or philosophy. Time Stamped Show Notes: 00:25 – Why is personal branding important? – “You connect more with the individual than you do with the corporate brand.” 01:30 – Gary Vaynerchuk 1:50 – “You can control what you want to do with your audience.” 2:15 – What are some tactics to build personal branding? – Start out with social media and accept more friends and followers. 02:55 – Cross-promote on different platforms 03:20 – Twitter tools 03:30 – Following tools 04:10 – The growth of Eric’s business and brand 05:00 – How can you show the value of your service to your audience and help your brand grow? – Writing a book 06:00 – Blogging 06:15 -- How to reach out to be a guest poster on a blog 07:00 – Creating networks and relationships 08:00 – Finding opportunities as a writer 08:40 -- “You just have to start somewhere