Marketing School | Digital Marketing | Online Marketing

#9: Breaking Down Retargeting

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Sinopse

In Episode #9 Eric and Neil break down retargeting. Today, retargeting has made huge leaps and is a great resource that you should utilize in your marketing.   Time Stamped Show Notes: 00:25 – What’s retargeting? -- Ads the follow you from website to website 01:00 – Now retargeting has grown a lot 01:50 – Helping you build relationships with people 02:05 – Options today 02:20 – Example of an ad on marketing funnels 02:50 – Giving people more opportunities to act, or to buy 03:20 – “Turn all those people who said no into saying yes.” 03:35 – “Show them something different.” 04:00 – “Remarketing is like marriage and dating.” 05:05 – Digital Marketer Traffic Temperatures 05:40 – Cold traffic 06:30 – Segmenting who you’re going after 07:20 – Marketing for a local business 07:40 – Look-alike audiences 08:30 – An option to target cold audiences 08:45 – Start with Google and Facebook 10:05 – Targeting people from your email list 10:45 – Subscribe to this podcast and leav