Marketing School | Digital Marketing | Online Marketing

In Episode #84 Neil and Eric talk about why you should keep your old content updated and how you should do it. Listen to learn how deleting old pages can help you get more traffic, and the tools you can use to make sure your web content is up to date. Time Stamped Show Notes: 00:28 – Today’s topic: Why you should keep your old content updated 00:36 – Listen to SPI200 podcast episode and read Moz 01:02 – Make an audit of all the content you have 01:24 – Make sure you’re tracking closely 01:41 – Use the right keywords and build back links 02:01 – Use keywords that generate traffic – use Ahrefs or Google Keyword Planner 02:56 – Strategize by updating or deleting your content 03:42 – Link internally by using any Related Post Plugin in WordPress 04:18 – Check Yoast SEO Plugin for indexing 04:43 – Having more back links mean you can have more pages 05:19 – The key is not to lose links when you do pruning 05:41 – Don’t just remove pages! Redirect them 05:57 – Delete pages or consolidate your posts