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From NAB in Las Vegas, a chance meeting with Norigin Media CEO Ajey Anand led to a great discussion about how they develop user experience TV apps for various platforms. Norigin collaborate with broadcasters to deliver content on smart TVs, highlighting challenges in aligning with different tech giants' UI/UX visions. Ajey emphasizes adaptability in the evolving TV streaming landscape, their partnerships, and the importance of broadcasters adjusting to changing consumer behaviors and technological advancements  Show Notes: Chapters: 02:06 Challenges with UI/UX in Roku and Fire TV 03:56 Partnership with broadcasters and manufacturers 05:29 Evolution of content providers in the industry 06:07 Learn more about Norigen's Media's work Support:      Become a MacVoices Patron on Patreon      http://patreon.com/macvoices      Enjoy this episode? Make a one-time donation with PayPal Connect:      Web:      http://macvoices.com      Twitter:      http://www.twitter.com/chuckjoiner      http://www.twitter.com/macvoice