Switch4good

In this episode, we are joined by Robert Cheeke, the trailblazing "godfather of vegan bodybuilding," New York Times bestselling author, and advocate for compassionate living. With his infectious enthusiasm and dedication, Robert discusses his altruism and his new book, "The Impactful Vegan," which provides practical advice for anyone aiming to make the most impact on behalf of animals and the planet.   “Yes, there's a diversity of approaches that are good to help reduce animal suffering, but some are just quantifiably more effective than others. And if we can put our time and energy into those that are more effective, then that's what effective altruism aims to achieve. And that's what I've discovered through my efforts as well. I identify with being an effective altruist, you know, long before that term was invented about 12 years ago. Of course, I didn't know the term for it, but that's how I lived my life. For the most part, probably for the last 30 years, was how can I do the most good to help those aroun