Inbound Back Office

On this episode, we have Emily Lyman, CEO & Founder of Branch & Bramble to talk to us about the value of empathetic marketing.Emily spent nearly a decade working in-house with global companies such as SAP and Penguin Random House helping them achieve tangible marketing results. Today, she is the CEO and Founder of Branch and Bramble, an award-winning marketing agency. She specializes in blending data with heart and values to create meaningful audience connections for brand partners which include Patagonia, Paramount, and Simon & Schuster. Emily recently became an innkeeper and chicken mom when she and her husband purchased a bed and breakfast in the Catskills.Emily covers:The impact difference in marketing messaging typesUnderstanding how human emotions play a role in purchasing decisionsEmpathetic marketing frameworkHow to prove through data that empathy worksYou can find Emily at Branch and Bramble and on socials:LinkedInGet her free empathetic marketing ebook.If you liked this episode, please l