Switch4good
How Kraft Could Kill Veganism with Entrepreneur Michael Schwarz
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 1:06:19
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Sinopse
Growing up in South Africa to a family of activists and witnessing the devastating effects of apartheid, today’s guest, Michael Schwarz, had his moral compass set to true north at an early age. Driven by a profound sense of justice and a desire to combat the deleterious effects dairy has on our planet, he decided to step away from a 25-year career as an intellectual property lawyer and change the food industry by launching Treeline cheese – an independent vegan cheese company. Michael also appeared in episode 76, where we learned all about his remarkable upbringing, the incredible work his father did as a defense attorney – including the trial of Nelson Mandela, where Michael’s father defended Mandela’s co-defendant and won – and how he made the transition from being a lawyer himself to a vegan cheese entrepreneur. So if you’re interested in learning what it’s like to run a small vegan cheese company in an era where conglomerates want to take over the industry with cheap knockoffs – and powerful entit