Switch4good

While vegan activists have been struggling to find the most effective way to get people to stop eating animals, today’s guest employs a unique approach to tackle this dire problem. In an effort to empower reluctant people to change their dietary patterns, Brian Kateman coined the term “Reducetarian”—which means a person who is deliberately reducing his or her consumption of meat—and he co-founded the Reducetarian Foundation, a non-profit spreading this message. Brian is also the author of Meat Me Halfway, which attempts to create common ground at the dinner table, and he is also the co-director and producer of the documentary of the same name.  Tune in to hear about how Brian is addressing the ethical and environmental problems of animal consumption and production and the practical steps we can take to do something about it right now!   “At the end of the day, I want to reduce societal consumption of animal products to the greatest extent possible, and I want to use the most effective tools to make them happe