Search With Candour

What's in this episode? In this episode you will hear a SearchNorwich recording of Dom Hodgson giving his talk "Adventures in outsourcing your digital marketing on the cheap". What exactly happens when you put your marketing out on Fiverr? Find out. You can watch the full video the talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org

What's in this episode? Mark Williams-Cook and Rob Lewis will be talking about: Google BERT: The biggest Google change in over 5 years and one of the biggest leaps in search technology. Google lead form extensions: Will Google's new lead form extension be the answer for lead generation sites? Bumper Ads BETA: Talking about the new Bumper Ads in BETA for Premier Google Partners. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook and Rob Lewis will be talking about blackhat PPC! Mark and Rob will go into some depth about the rules some PPC practioners are breaking and how they are profiting from it. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? In this episode you will hear a SearchNorwich recording of Chris Green giving his talk "Essential technical SEO learnings from launching and migrating over 120 websites". Chris goes into great detail about the importance and challenges of site migrations from both a technical and communication point of view. You can watch the full video the talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org

What's in this episode? Mark Williams-Cook and Rob Lewis will be talking about: Googlebot user-agent change: Exploring how an update to Google's user-agent string might cause websites some issues. Internal nofollow links: Clarifying best practise on crawl management with internal nofollow links. Q&A: We're answering your questions about PPC for franchises and on-page HTML sitemaps. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook and Rob Lewis will be talking about: September Core Update: Looking at the first ranking change data that is coming in and discussing what you can do about core updates. Rich snippet controls: Google's new tags that allow you to control how your rich snippet results appear for text, images and video. GSC data: Google Search Console improving data refresh times. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook will be talking about: Google review rich results: Google's algorithm update is preventing 'self-serving' review stars from showing in SERPs GSC Breadcrumbs: A new addition to Google Search Console Microsoft Audiences: Microsoft trying to tempt publishers with new audience targeting options in open beta. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook will be talking about: Google Quality Rater Guidelines: Small changes in these guidelines show a shift to Google looking to perform better at perceptual tasks. ECPC changes: Google Ads brings maximise conversion value to manual bidding Nofollow: A discussion on the interesting side effects of the recent introduction of rel=ugc and rel=sponsored tags You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook & Tom Haczewski will be talking about the role of User Experience (UX) in SEO. Google has been slowing moving forward with integrating UX signals into their algorithm looking at things like site speed, mobile friendliness and pop ups. Tom & Mark discuss how SEOs can do a better job by approaching UX from the ground up, rather than trying to fix specific bits downstream. You'll hear Tom's expert opinion on UX projects he's worked on, where SMEs should start with UX and even his opinion on cookie pop-ups. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode? Mark Williams-Cook & Rob Lewis will be talking about: GMB ads: Google is now showing competitor ads within organisation's own information boxes. Average position sunsetting: Google is removing the 'average position' metric. Rob and Mark discuss the pros and cons and impact it will have on campaigns. Maximise conversion value: Google's newest automated bidding strategy. Can we sack the PPC managers yet? You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

In this episode, you'll hear a SearchNorwich recording of Daniel Brooks giving his talk "Keyword Research: Tips & tactics that generate clicks & impressions to implement tomorrow!". Daniel goes over the importance of keyword research and provides some really effective strategies to carry it out using various tools and what metrics you should be considering. You can watch the full video of Daniel's talk and see her slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org

In this episode, you'll hear a SearchNorwich recording of Eva Wilkes giving her talk "Awesome Audiences". Eva gives a great overview of audiences you can use on the Google Display Network, and then goes over strategies on how to build custom affinity audiences to give you the most control. You can watch the full video of Eva's talk and see her slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org

In this episode, you'll hear a SearchNorwich recording of Stacey MacNaught giving her talk "Honey, I shrunk the content marketing budget!". Stacey gives some great examples about producing low-risk content on a budget but can still drive links and interest. You can watch the full video of Stacey's talk and see her slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org

In this episode you will hear a SearchNorwich recording of Lukasz Zelezny giving his talk "SEO tactics to implement tonight". Lukasz gives a detailed and insightful overview of a few his tactics to help improve organic rankings, citing his own method of keyword research, GAP analysis, WordPress plugins and more.  You can watch the full video of Lukasz's talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org 

What's in this episode? Mark Williams-Cook gives some brief news on the Google Maverick algorithm update, Google's new #AskGoogleWembmaster shorts and Google's confirmation that there has been a technical problem with Google My Business shortnames. You'll then here from Sean Clark from Clark St. James, deliver his SearchNorwich talk on why so many companies struggle to realise a return on investment with their Google Ads campaigns. Sean will go over tips, tools and techniques to help you see past just keywords, bids and ad copy onto what is really important. You can get the full transcription and links for this episode in our show notes athttps://search.withcandour.co.uk

Episode 19: Google Shopping support and automated bidding algorithm changes What's in this episode?    Mark Williams-Cook & Rob Lewis will be talking about: Google suspending Shopping support: After a European Commission ruling, Google will no longer be offering technical or strategic help with Google Shopping campaigns. Automated bidding changes: Google has made signficant changes to their automated bidding algorithm that could make it easier for new businesses to enter the PPC market. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode?    Mark Williams-Cook will be talking about: Local SEO & Google My Business bugs: Some great tips for UK businesses to get ahead in map results and the Google My Business bug that has been making businesses profiles get suspended. Schema abuse: A quick look at sites that are abusing schema to force rich results in the SERPs Google SERP experiments: A new "people also views" SERP experiment - plus how to share Google experiments you're seeing. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode?    Mark Williams-Cook will be talking about: Robots.txt changes: How Google are dropping support for undocumented features of robots.txt parsing in September and what effect this may have. Diversity update: New analysis by SearchMetrics on how the Google diversity update is impacting sites Keyword research with Python: A look at a free, new keyword research tool built in Python. You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk

What's in this episode?    Mark Williams-Cook will be taking a dive into the world of Google penalties! We'll be talking about how Google handles and processes penalties, what the most common types of penalty are and why it might seem like Google is doing nothing about that pesky cheating competitor! You can get the full transcription and links for this episode in our show notes at https://search.withcandour.co.uk 

In this episode, you'll hear a SearchNorwich recording of Andrew Martin giving his talk "How to use schema to enrich search results and improve your CTR". Andrew gives a clear and concise introduction to structured data, schema.org and what you need to be doing to get on the front foot in the SERPs. You can watch the full video of Andrew's talk and see his slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org