Search With Candour

In this episode, you will hear Mark Williams-Cook talking about: Selling in YouTube: The new experimental feature that looks to bring product sales into YouTube videos. Crawl anomalies: Improvements in Google Search Console coverage reports, including the removal of crawl anomalies. News performance reports: New reports inside GSC and differentiating between news filters and news performance reports. You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: AlsoAsked Beta: The new version of AlsoAsked that is going live this week and new features to expect. Google Question Hub: How to find true gaps in longtail keyword research Search sundry: Google Ads data exclusion updates, ranking shifts and Majestic link graphs Listener Q&A: Your questions on 404s, links on page and conspiracies, answered! You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, Mark Williams-Cook is joined by: Judith Lewis: Founder of Decabbit Consultancy Chris Green: Head of Marketing Innovation at Footprint Digita Kristina Azarenko: Founder of Marketing Syrup They'll be discussing what we've seen in SEO during 2020 and what they think will be important for 2021 onward, including Core Web Vitals, AI, and good old-fashioned fundamentals! You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: December Broad Core Update: The facts of the update so far and some interesting EU guidance that may compel search engines to be more transparent about such updates Brands in PAAs: Insight into how some brands are being negatively impacted by PAA questions in SERPs Listener Q&A: Your questions on titles and h1s, search intent, and migrations answered! You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: December Broad Core Update: This week Google announced a broad core update for December 2020 Crawl stats and budgets: Google give Search Console a new crawl stats report and more advice on managing crawl budget has been published Web Core Vital FAQs: Google has offered more specifics on how Web Core Vitals will work in context to ranking You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking to Simo Ahava and Krista Seiden about GA4 and answering community questions, including: - What are the best new features in GA4? - How does GA4 handle cookieless users? - How is GA4 using AI to help marketers? - What are some alternatives to GA4? - Why is GA4 more "user-centric"? - How is the new event model different? - Will we still be able to get the same segmentation insight? - Will users be forced onto GA4 eventually? You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about the Wix platform with SEO community liaison Mordy Oberstein - Why does Wix have a bad reputation within the SEO community? - What problems has Wix have and does it have with SEO? - What kind of priority is SEO for Wix? - Is it possible for a generic platform to compete, performance-wise? You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: GMB review bugs: A bug affecting the display of Google My Business reviews May 2021 page experience: Google gives dates and more information on their page experience as a ranking factor Black Friday optimisation: Sharing Luke Carthy's tips for optimising your e-commerce site for Black Friday You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking to e-commerce SEO expert Roman Sadowski about what it takes to rank in 2020. - What should your day-to-day look like running the SEO for a large e-commerce site? - What are the important e-commerce ranking factors in 2020? - How important are Google's coming e-commerce SERP changes? - How can in-house SEO teams be the most effective? - What is the advice for people new SEOs joining e-commerce brands? You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking to SEO expert Lily Ray about Google EAT, patents, and specifics such as: Does Google recognise individual authors and how important is this? What is Google doing with speech recognition? Is it possible to complete in YMYL niches with a new company? Are links a big part of EAT? And much more! You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Mobile-only indexing: The difference between mobile-first and mobile-only indexing with Google's new deadline announced Google Discover tips: Some new advice on ranking in Google Discover AI for alt tags: Microsoft's new AI available to developers to automatically describe images QRG updates: Google has updated their Quality Rater Guidelines in October You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: StreamEA: A new way to do on-page entity optimisation GPT-3: Bots in the wild on Reddit and ranking spun content Indexing bug: Affecting billions of pages Search Terms report: A temporary Google Analytics workaround You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: New Google features: Discussion of the new features coming to Google as announced in SearchOn, including passage indexing, improved misspelling recognition, and improvements to visual search Ads in Suggest: New ads appearing in Suggest results for Google Maps Indexing issues: More workarounds to Google's current indexing issues You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Indexing issues: Google still having problems with two concurrent indexing issues. Merchant Centre metrics: New performance metrics coming for November Google News Showcase: Google launches a completely new product for news You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Shipping schema: New options for e-commerce retailers in search GMB messaging: Google rolls out more in-depth update messaging in GMB Ads affecting SEO: Do ads or the type of ads impact rankings? You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Googlebot moving to HTTP/2: What does this mean for SEOs and webmasters? Cheap hosting and SEO: A recent study suggests that cheap, shared hosting could be bad for your rankings. ITP in iOS14: The latest headline notes on Intelligent Tracking Prevention and iOS14 You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook and Rob Lewis talking about: Shopping ads showing in any country: A Google Shopping update that can show products in any country, depending on language. Update in location reporting: Google removing actual physical location data Search terms report data: Rob's approach to dealing with missing search term data Microsoft Ads updates: The raft of new features coming to Microsoft Advertising You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Search terms report data slashed: Google has reduced the amount of data that is going to be accessible to Google Ad advertisers. What could this mean for the future? Google Ads price hides: In response to new digital taxes, Google has passed the price increase onto advertisers. Listener Q&A: Your SEO questions, on Javascript, indexing, and internal linking answered! You can get the full transcription and links to resources at https://search.withcandour.co.uk

What's in this episode? In this episode, you will hear a SearchNorwich recording of Elodie Patridge giving her talk "Content with more crunch". Elodie explores how Google's changing focus away from keywords and towards entities should affect your SEO strategy. You can watch the full video the talk and see slides at https://search.withcandour.co.uk and learn more about SearchNorwich at https://searchnorwich.org

What's in this episode: In this episode, you will hear Mark Williams-Cook talking to Areej AbuAli, founder of Women in Tech SEO for a conversation about getting starting in the SEO industry, the Women in Tech SEO community, speaking opportunities, mentor programmes and how anyone that identifies as a woman, can become involved. You can get the full transcription and links to resources at https://search.withcandour.co.uk