Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

Worried you don't have enough followers or subscribers to launch yet? Having a small audience can actually be beneficial, because it means you can do things that don't scale. This episode, I'm sharing 5 things you can do with your small audience to make sure they're super engaged next time you launch something. Wanna create your first digital product without the guesswork?Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? Connect with me over at http://instagram.com/stephtaylor.co

Not yet ready to launch? That’s cool, there are still a bunch of things you can do, starting today, that will prepare your business for your future launch - even if you don’t yet know what you’re launching. This episode, I’m sharing 10 things you can do right now to prepare for your future launch.

Worried you need more followers before you’ll be ready to launch? Sick of seeing your follower count go up by 3 and down by 5? This episode, I’m talking about why your social media following isn’t anywhere near as important as your email list. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Worried that your audience isn’t big enough for you to launch your digital product yet? This episode, I’m breaking down WHY it’s a myth that you need a big audience before you can launch (and why a small audience is actually a good thing). Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Putting yourself out there in the lead up to your launch is terrifying. I know the feeling very well. Sure, I might seem super comfortable in the spotlight these days, but it wasn’t always the case. This episode, I’m sharing a few of the fears that came up for me. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Getting visible and stepping into the spotlight is scary - I get it. But, it doesn’t mean you need to try and get on the front page of a magazine or land a radio interview. There are smaller steps you can take to start getting visible, so you can build your audience for your launch. Wanna launch your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Fearful of putting yourself out there and stepping into the spotlight? This episode is for you. I’m giving you a pep talk today on why the world needs you to promote yourself and your message, as well as some quick nuggets to help you get over the fear of putting yourself out there. Wanna launch your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? http://instagram.com/stephtaylor.co

How did I turn a $3,000 launch into a $1m product? This episode, I’m sharing all the numbers and behind-the-scenes of how I scaled to 7-figures by doubling down and relaunching the same product over and over. Wanna launch your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? http://instagram.com/stephtaylor.co

I believe that you shouldn’t only launch your digital product once, but sadly, too many people launch once, declare their launch a “failure” and then move on to creating the next product. This episode, I’m sharing why you shouldn’t launch only once. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? http://instagram.com/stephtaylor.co

I recently was an affiliate for Amy Porterfield's Digital Course Academy launch, and I'm proud to say that I smashed it! As requested by so many of you, this episode I'm sharing a breakdown of what I did for the launch, what worked and what didn't work. Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Believe it or not, trying to build hype and sell in your launch can actually damage your results. This episode, I'm sharing just why you shouldn't be trying to build hype. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? http://instagram.com/stephtaylor.co

There's a big misconception that launching is about building hype and getting people excited for your product. While this might be a part of your pre-launch, there are 5 objectives for your pre-launch content that aren't about building hype. This episode, I'm sharing the 5 purposes of your pre-launch content. Wanna create your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Ever felt guilty for charging your customers and clients, because you simply want to help everyone? You need to listen to this super-quick episode on why the world needs to you to charge for them and not give everything away for free! Are we Instagram friends yet? http://instagram.com/stephtaylor.co

A year ago, I made the scary decision to niche down into launching. I was afraid that I would lose customers and clients, lose podcast listeners and alienate my followers. Instead, some amazing things started happening in my business. This episode, I'm sharing 7 things that happened in the 12 months since I decided to niche down. Check out the Digital Product Creator’s Vault (and pre-selling bundle) at http://stephtaylor.co/vault Are we Instagram friends yet? http://instagram.com/stephtaylor.co

Think your digital product has to be 100% ready before you can launch it? Nope, that’s not true. Because, you can pre-sell your product. Which is when you sell it before you make it, or before you’ve finished making it. This episode, I’m looking at why you would want to pre-sell your product and how you might go about it. Check out the Digital Product Creator’s Vault (and pre-selling bundle) at http://stephtaylor.co/vault Are we Instagram friends yet? http://instagram.com/stephtaylor.co

To celebrate 300 episodes of Socialette, I asked my good friend and mentor, Ronsley Vaz, to interview me on my own podcast. Given that he's the person who got me into podcasting (and is also the best interviewer I know), it seemed only fitting that he should be the one to interview me. This episode was incredibly scary for me to record and Ronsley asked me some pretty tough questions about the realities of entrepreneurship and "success", mindset shifts and my 20-year vision. You can hear more of Ronsley's (very soothing) voice on his podcast, The Psychology of Entrepreneurship, and you can connect with him on Instagram @ronsleyvaz Are we Instagram friends yet? You can find me over there @stephtaylor.co

So many business owners are afraid to invest in themselves. They’ll spend money on business expenses, no problem, but when it comes to investing in their own development - even if it might move their business forward - they’re scared to do so. This episode, I’m looking at why you need to get serious about up-leveling yourself as a business owner. Follow me on Instagram: http://Instagram.com/stephtaylor.co

What might feel like you’re being productive and kicking goals doesn’t always bring you any closer to kicking those goals. Yes, there will be an amount of time you spend working IN your business - especially if you have client work and you don’t have a team - but working ON your business is crucial if you want to grow. Otherwise, it’s far too easy to stay stuck where you are. Download Amy Porterfield's Ultimate Course Creation Starter Kit - http://stephtaylor.co/amy Are we Insta friends yet? Follow me on Instagram at http://instagram.com/stephtaylor.co

Not all online courses (also known as digital courses) are created equal. In fact, there are 5 different types of online courses and in this episode I’m looking at all 5 types, so you can decide which type is best for your business. Download the Ultimate Course Creation Starter Kit at http://stephtaylor.co/amy Follow me on Instagram at http://instagram.com/stephtaylor.co

Creating an online course changed my business completely. It took me from trading time for money with one-on-one client work, to giving me the freedom to travel more, create more and run my business on my own terms. This episode I’m sharing 5 reasons to create an online course. Download the Ultimate Course Creation Starter Kit at http://stephtaylor.co/amy Follow me on Instagram at http://instagram.com/stephtaylor.co