Socialette: Bite-sized Social Media Marketing, Instagram Marketing And Online Marketing Lessons For Small Business Owners

As the online world gets noisier and content saturation becomes a reality, it's essential to learn how to captivate your audience and stand out from the crowd. Today I am sharing 5 tips to help you get heard in the online world.- Why consistency is critical for building trust and promoting meaningful engagement.- The overwhelming benefit of sharing remarkable, in-depth, long form content to showcase your expertise.- How serving your audience's needs and where they're at right now is crucial to positioning yourself as an expert in your niche.- The surprising stats that reveal why focusing on audience growth is far more effective than posting on social media.- Why the power of specificity in your messaging is essential for clearly and precisely resonating with your ideal audience.SHOW LINKS:- Learn about Boost Your Brands Superfans: https://stephtaylor.co/boost-your-brands-superfans- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co

Today I'm answering a question from a listener who's wondering if it's okay to repeat content topics on her podcast or whether each episode needs to be fresh and new. I'm a big believer in repeating content topics, perhaps with a slightly different spin and in this episode, I'm sharing my views on why this is beneficial to your audience - and your business.- How to ensure your audience won't get bored when you repeat the same content- Why repetition is actually a good thing and can help your audience- Capitalising on your own growth and understanding of concepts over time- Why it's totally okay to rebroadcast and provide a 'best of' episode or series- How taking a more specific approach or a higher level view of the same content can create offshoot topics that resonateHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://st

Starting and growing an online business has many perks - but that doesn't mean it's going to be fun all the time... In the beginning, we often have unrealistic expectations built up by all of the external noise around us, and then feel flat and uncertain wondering if we're 'doing it right' when it doesn't happen! In today's episode, I'm debunking 5 of these unrealistic expectations and revealing more realistic approaches instead.- The benefits of organic growth and why online businesses don't grow overnight- Dispelling the myth that social media is ALL you need to grow your audience- Why investing in your business is necessary to flourish and grow- The true non-linear growth of business and why taking a step back is sometimes necessary to move forwardThe reality of operating an online business - it's not always going to be fun!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on

Today I am coaching Lucy Turner, an interior designer who focuses on designing homes with an emphasis on Feng Shui. Given the nature of her speciality, Lucy often becomes booked out with 1:1 clients, and she doesn't know how to keep her audience engaged until they can work with her. In today's episode, we explore strategies to identify the differing needs of your audience versus your ideal client and how to best serve both.- Why it's critical to structure your offers to address the Magician's Gap, whilst nurturing your audience- How clarifying your sales funnel can help with building long-term relationships- Why it's important to strategically set your marketing calendar to create content that is more intentional and meets your ideal client where they are at- The power of audience research and how it can help to identify the difference between your audience, your ideal client and valuable content that resonatesSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Y

It's really easy to get distracted when looking for ways to stimulate your business growth. There always seems to be some big, new, shiny idea that's just around the corner, right? However, it's often the small things - like drilling down on your current operation and making some small tweaks that can deliver growth results too. In today's episode, I share with you 5 small things that can mean big wins - without shiny object syndrome.- Why tweaking your mindset to prioritise long-term growth over short-term wins will get you closer, faster.- How to be crystal clear when articulating why YOU are the expert and why your clients need you and your services.- The overwhelming benefit of audience feedback and the opportunities that it can create.- Why regularly analysing your numbers will pave the way for logical action and imperative goal setting.- The benefit of creating consistency and structure around marketing and audience growth activities.SHOW LINKS:- Get Offer Less, Sell More: https://stephtaylor.co/offer-l

There's so much satisfaction and joy that comes from running your own business. But, it's also inevitable that there were will challenges and setbacks from time to time. In today's episode, I outline the 6 most common setbacks in business and my strategies and tips to overcome them.- How to persevere through the slow income growth phase of your business by following these 4 steps- Why audience growth is a slow burn and the 2 options you could consider to speed up this growth- Understanding that business ownership is a financial rollercoaster and how to deal with unexpected tax burdens- The importance of trade marking your products to protect them from digital 'copycats'- Why prioritising YOU is super important to avoiding burnout and how to overcome itFind The Copycat Kit @ https://founddlegal.com/products/the-copycat-kitSHOW LINKS:- Get Offer Less, Sell More: https://stephtaylor.co/offer-less-sell-more- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits:

Today I am coaching Joanna Nakaki who is a dietician and nutritionist. Currently, she runs a 6-week digital course and is considering launching a paid challenge prior to her free webinar. However, she is struggling to understand how the timeline would work in introducing this new offer pre-webinar. Today we chat about strategies to run a pre-webinar challenge that converts.In this episode we chat about:- How to formulate the ideal pre-webinar lower ticket offer that bridges the Magician's Gap and builds momentum in your audience- Why offering a low ticket "taste test" isn't the best way to sell your high ticket course and what to do instead- The importance of showing up daily to build and nurture your community whilst working to bridge the gap between the knowing and the doing- Why adding an early bird call to action can be a valuable step to achieving course conversionsSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.c

Today I am answering a question from a listener who is excited to start doing email marketing in her business, but is unsure how often she should email her list and has no idea what to send them. In this episode, I'm sharing advice for anyone who is stuck when it comes to starting with email marketing in their business:- Why you should avoid emailing for the sake of emailing—and instead create structure for accountability and consistency- The benefit of emailing your subscribers and repurposing your content, even when you don't have anything to sell them- Getting clear on your content marketing pillars and the overwhelming value of creating long-form content- How surveying your audience and asking the right questions is a great way to create content that resonates.Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stepht

Today I'm sharing a live Q&A panel that I ran recently with some former Launch Magic students allowing my audience to answer their questions in real-time. The former Launch Magicians joining me have all gone through the program (some multiple times!) and they’re ready to share their honest experiences so you can get first-hand accounts of what it’s like launching with the support inside the program.Doors are currently open for Launch Magic until 22 March 2023. Find out more and sign up at the link below.Connect with our panelists:Kirsty: @candlebusinesscoachTiana: @cavoodlecoach or tune into Cavoodle Coach PodcastKate: @studiowildlingClare: @clare_wood_coach or tune into The Clare Wood PodcastSHOW LINKS:- Sign up to Launch Magic: https://stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-

In today's episode, Steph speaks with previous Launch Magic students to find out what challenges they were having with their launches before they did the program, their experience in Launch Magic and the results from their launches.Doors are currently open for Launch Magic until 22 March 2023. Find out more and sign up at the link below.SHOW LINKS:- Sign up to Launch Magic: https://stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Today Steph talks about:- What sells and what doesn't sell in 2023- The simple strategy for sharing content that sells without sounding sales-y- The profitable framework you can repeat again and again to generate sales on demandThere's still a ton of opportunity to grow your business with your online course, group program or membership...but the strategy behind how you sell your offers has never been more important.SHOW LINKS:- Want to join Launch Magic? Sign up: https://stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...

Jereshia Hawk is an online business coach and sales strategist who helps high-achieving experts launch and scale. Having grown her own business from $0-2 million in less than 4 years, Jereshia joins me today to chat about how she shifted from 1:1 client work to group programs.In this episode, we chat about:- How buyer psychology affects your sales strategies- Understanding the changing expectations and objections of individual coaching vs group programs- Curating the right community to ensure their values, identity and philosophy align with your program's promise- Why identifying your ideal community begins with your free content and filtering strategies- The shifting business cycle of 2023 and predictions for the online business spaceYou can find Jereshia on Instagram @jereshiahawk and tune into her podcast at https://www.jereshiahawk.com/podcast/.SHOW LINKS:- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simpl

Today I am coaching Leah Selfe who is the go-to automation strategist working with business owners to create systems and workflows for seamless operations. Leah is struggling with how to clearly communicate her suite of offers to her audience who are at varying stages in their business journey. In today's episode, we drill down on this common problem and identify the strategies to overcome it.In this episode we chat about:- Understanding where your audience is at and which platforms to use to reach them- How to segment your audience to clarify which offers suit which audience- Why creating sales funnels is critical to capturing (and nurturing) audiences to meet them where they are- Getting clear on your content pillars to create free content that resonatesSHOW LINKS:- Want to join my free masterclass, save your seat: https://stephtaylor.co/masterclass- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a da

Launching often looks like a celebration based on the Instagram hype, the "doors open!" countdown timer, and the various posts promoting audience buy-in. But a launch is not about opening doors—it's about the lead-up. In this episode, I explain the big shift that will set you up for launch success.In this episode, we chat about:- The importance of a repeatable sales process for successful launching- Why launching is an educational journey for your audience, packed full of value, regardless of whether they buy or not- The benefit of launching before you create it and pivoting to the needs of your audience- Why launching is a rinse & repeat process- Capitalising on invaluable non-buyer feedback to cultivate your next successful launchSHOW LINKS:- Want to join my free masterclass, save your seat: https://stephtaylor.co/masterclass- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your ne

Clare Wood is a money mentor, author and qualified CPA who is passionate about teaching business owners all about profit and the concepts of money magic. In this episode, Clare and I chat about the importance of profit—not just sales—in your business and her 6 Profit Pillars.In today's episode, we chat about:- Why top-line sales aren't a reliable indicator of your business performance- Identifying inefficiencies in your business and when it's okay to take a profit hit to grow- Why it's important to separate your personal finances from your business finances- Identifying common expenses that can lead to an unprofitable business- The importance of factoring in tax payments into your cashflow budget- Deep diving into Clare's six Intentional Profit PillarsYou can find Clare at https://clarewood.com and follow the links to tune into her podcast and grab a copy of her book, Intentional Profit.Episodes referred to in this episode:- https://listen.stephtaylor.co/467 - Denise Duffield-Thomas on money mindset, launchin

Launching can be an exciting time in any online business. However there are some avoidable mistakes that I see often and today I share with you my thoughts on 7 of the most common ones.In this episode we chat about:- Why creating it before you've launched it can be a costly mistake.- The overwhelming value of audience research in answering the magician's gap.- Why making sales is about more than just exciting your audience about your offer- Why evergreen offers are not the solution to consistent sales- The value in launching repeatedly and executing a 60-90 day sales process to bridge the gap between where your audience is now and their being ready to buy- The benefit of capitalising on a small audience to improve in your next launchSHOW LINKS:- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/magic- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next laun

Today I'm answering a question from a listener who is wondering if lower-cost offers are a better approach in 2023 given the skyrocketing cost of living. In this episode I share my views on this topic.- Why payment plans are more appealing in this tough economic climate - but a tripping hazard to beware of- Why I believe we are experiencing 'low-cost offer fatigue' and the impact of this on our business- The growing trend towards programs with higher touch points- The benefit of ensuring you are pitching the right offer to the right audience- Why it's critical to factor in rising costs of living and increasing business operating expenses to your offer price pointHave a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/askstephSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch?- Book a VIP intensive: https://step

Today I am coaching Tristen Jarvis who is a Holistic Clinical Nutritionist specialising in Women's Health. Tristen is currently struggling with converting her audience to buyers. Even with an Instagram audience and an email list, she is experiencing the common problem of moving her audience into paying clients.In this episode we chat about:- How to use Calls to Action (CTA's) to better convert your audience- Overcoming the fear and mindset struggles that present when selling- Streamlining your sales funnel and identifying which CTA to use for best results- Why how-to content isn't the answer—and getting clear on communication that moves your audience closer to their next step- Ways to capitalise on your lead magnet for maximum engagement- How identifying objections can offer valuable content ideasSHOW LINKS:- Want to sign up to Launch Magic, join the waitlist: https://stephtaylor.co/magic- Find out more about Offer Less, Sell More: https://stephtaylor.co/offers- Get my Daily Biz Booster emails: https://stepht

Amy Porterfield is an ex corporate girl turned online marketing expert and CEO of a multi-million dollar business. One of my greatest mentors, Amy has recently written a book, Two Weeks Notice, around taking a side hustle to a full-time online business success. Today we deep dive into Amy's journey to freedom and the lessons she learnt along the way.In today's episode, we chat about:- The pivotal moment when Amy realised she didn't want to work for somebody else anymore.- How she navigated through the messy middle of her business to building one that gives her so much freedom.- The biggest obstacles that keep someone from quitting their job and going all-in on their business idea—and how to overcome these.- How to transition from employee to business owner (and what not to do!)- How to overcome the mindset muck that arises on this journey, including self-doubt, impostor syndrome and money worries.Podcast links mentioned in this episode:- https://www.amyporterfield.com/2018/11/239/You can connect with Amy at w

When you're going through a challenging moment—and running an online business certainly has its ups and downs—it can be hard to see the lesson until you're on the other side of it. In today's episode, I'm sharing with you 15 of the lessons I've learned in the last few years:- Why selling is a non-negotiable element to every online business and understanding the difference between cash flow and profit- Why diving into the 'scary' zone can be so beneficial to your success and the value of learning from your failures- Not everything is going to be a shiny sparkly squirrel, which means getting comfortable with the boring tasks of running a business- Your success is based on a measurement of your vision and goals and not anyone else's.- Why the strategy behind what you sell is more important than how you promote it.- Why controlling the controllable is key and showing up for long-term success.- Why each launch doesn't have to be a new offer - the benefit of doubling down on one product- You are the most important