Intellicast

Welcome back to Intellicast! In today’s episode, Brian Lamar and Producer Brian are joined by Cindy Neumann of the Insights Association and EMI’s own Mary Draper. This is a great episode to discuss some of the great things going on in our industry, especially the initiatives being led by the Insights Association. The interview kicks off with a quick chat about Cindy’s background and what led her to market research. Like many researchers, Cindy kind of fell into the market research industry and has spent the majority of her career on the syndicated data side of things. About a year ago, Cindy had the opportunity to join the Insights Association, where she works now. In the next segment of the interview, Cindy takes some time to discuss the Insights Association DII Council (Data Integrity Initiative Council), a committee dedicated to improving data quality. She shares how and why the DII was created, who is on the council, and some of their current efforts. This segues into a conversation surrounding the Data I

Welcome back to Season 6 of Intellicast! In today’s episode, the Brians are joined by EMI’s own Andrew DeCilles to discuss the latest market research news and the Quirks Chicago conference that Andrew and Brian Lamar attended last week. The guys jump right into the recent market research headlines starting with Qualtrics’ $12.5 billion acquisition by Silver Lake. Andrew and the Brians discuss what this might mean for the industry as more tech entrepreneurs start to invest in MRX. This is followed by some ESOMAR news. Joaquim Bretcha has been named the Interim Director General and Ray Poynter has been elected president, replacing Kristin Luck. After that, we share some newly announced partnerships. Sample Ninja has partnered with Research Defender to improve their fraud detection. Additionally, the Insights Association, ESOMAR, SampleCon, and the Market Research Society have partnered on a campaign to address fraud and data quality risk. Hold on to your hats ‘cause we’re not done yet! In a final pairing of new

Welcome back to Season 6 of Intellicast! In this episode, Brian Lamar is joined by Brad Franz of Burke and EMI’s own Mary Draper to discuss the recent SampleCon conference. Before they jump into the interview, they share a few updates from the market research world and an overview of the MRX event season—including a few discount codes! So, if you’re still trying to make room for some upcoming conferences, don’t skip this! The interview kicks off with Brad and Mary’s overview of the conference. SampleCon celebrated its 10th anniversary this year and Brad has attended every SampleCon conference since its beginning! They share their main takeaways from the event and what’s changed about the conference over the years. In the next segment, Brad and Mary each take a minute to discuss their sessions from SampleCon. Brad’s session made space for a conversation on creating a sustainable online data quality strategy. Mary was part of a collaboration lab on data quality with Katrina Noelle of KNow Research. Toward the e

Welcome back to another episode of Intellicast! In this episode, we’re joined by Chris Wallace, President and Co-founder of InnerView. This is one of the more unique interviews we’ve had on the show, discussing how survey research can be leveraged for sales and marketing. The episode kicks off with an introduction from Brian Lamar and Producer Brian. They discuss the MRX conference season, which is already underway. Additionally, they share an update on IRI and NPD Group’s merger and their new brand name. As expected, the Brians have some thoughts. Chris starts his interview by giving us some background on Innerview. He tells us what led him to start Innerview and gives us an overview of what Innerview does. Chris speaks Producer Brian’s language, discussing how Innerview ensures that your marketing efforts are connected with your frontline and how they can be an extension of your brand positioning. In the second segment, Chris shares some details about their InFront platform and how brands can leverage insig

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian cover the latest news from around the market research industry. Kicking off the episode, the guys talk about upcoming conferences including SampleCon, the Insights Association Annual, Quirks, and IIeX. They talk about how both SampleCon and IIeX are celebrating their 10-year anniversaries this year. They also discuss the Greenbook Insight Innovation Competition which is also celebrating 10 years. Interested in registering for the competition? Click here: https://www.greenbook.org/mr/insight-innovation-competition/ The guys then turn to the latest in market research news. It starts with a discussion about Measure Protocol’s new targeting abilities. They then talk about the new WIRe advisory board members, including friend of the podcast Damon Jones. The guys then talk about the news of Bain and Company partnering with OpenAI and QuestionPro acquiring Pundit Consultantz. In the last segment, the guys discuss a couple of rebrands. F

Welcome back to Season 6 of Intellicast! We’ve got a news-filled episode for you this week so buckle-up! Brian Lamar and Producer Brian are sharing the latest market research updates and breaking news for the second week in a row! The guys kick-off the episode with a conference overview, including those that EMI will be attending. The MRX conference season starts in just a few weeks, so it’s a good idea to have a grasp on what’s happening and when. They also give a quick ESOMAR election update as this story continues to unfold. To start the news segment of this episode, Brian and Brian touch on Momentive’s report of an 8% revenue increase for the full year of 2022 and their restructuring plan that will eliminate 11% of their workforce. In a similar vein, they later discuss Big Village, formerly Engine Group, and how they have filed for Chapter 11 bankruptcy protection. Big Village also announced that they have secured a purchaser for their agency, Insights and Balihoo businesses, to the Refuel Agency. Steppin

Welcome back to Season 6 of Intellicast! In this episode of Intellicast, Brian and Brian are joined by Dennis Devlin and Jeff Jones to discuss their new book, Three Wise Monkeys: How a Culture of Clarity Creates Transformative Success. Before the guys jump into the interview, they talk about the Greenbook Future List that was released earlier that day. Producer Brian was named to the list! The guys also talk about the upcoming conferences as well. Then we jump to the interview. The guys start by asking Dennis and Jeff about their careers and how they got into marketing and market research. Both Dennis and Jeff have interesting backgrounds that give them unique perspectives of research. They share these perspectives in their books which they started during the pandemic. (Hey, some of us got addicted to marble racing during that time and others wrote a book.)  In the second segment of the episode, Dennis and Jeff share their definition of the Clarity Cultural Cycle. Jeff has a great metaphor for this cycle and

Welcome back to Season 6 of Intellicast. We promise not to keep you over an hour this episode! Brian Lamar and Producer Brian are breaking down the latest market research news and sharing some updates ranging from football to flatscreens. The episode kicks-off with an overview of the upcoming conference season. You can catch Brian Lamar and Bonnie the Bulldog at several different conferences in the next few months! The guys then share an update on the ESOMAR election scandal. Ray Poynter posted on LinkedIn that ESOMAR was taken to court in the Netherlands over its treatment of the CEO/Director General and lost the case, reinstating the CEO/DG from the start of January. Unlike what many others (and ourselves) were hoping, this situation will probably not be going away anytime soon. The next news story is that Pollfish has launched a new AI-enabled survey creation tool that claims to generate a ‘professional-grade’ survey questionnaire based on a single sentence in under 30 seconds. While this can’t replace a g

Welcome back to Season 6 of Intellicast! You’ve made it to the second episode! Brian Lamar and Producer Brian are joined by EMI’s one and only Mary Draper to discuss some of the latest market research news and our anticipated trends for the industry in 2023. The episode kicks-off with about five minutes of football chat as Mary is a huge (albeit occasionally grumpy) Bengals fan and some conference chat as conference season is upon us! Then, the guys and Mary jump into some industry news with the announcement that Screen Engine has acquired Coherency, a brand insights and strategy company. They follow this by touching on The Market Research Institute International’s (MRII) naming of Paul Hunter as its 2023 president. Brian Lamar will also be joining the board! In the next segment, Mary and the Brians discuss some staffing news in the MRX industry. KS&R has promoted three of their long term employees to Directors. They also Nielsen who, following its restructuring into three global units, has announced that it

Welcome to season six of Intellicast! Brian Lamar and Producer Brian are back from their time off and ready to get back at it. Kicking off the episode, they guys talk about Damar Hamlin and the situation that has not only been the talk of the sports world, but of the entire country. Producer Brian talks about how it hits close to home for him in regard to his Dad. They continue catching up, discussing how their holidays were, the recent insights takeover of EMI’s social media channels, and more. After what was probably too much non-market research talk, the guys dive into some market research news, with the latest in the ESOMAR election controversy leading it off. They discuss the ruling from an Amsterdam court that found the ESOMAR election misconduct allegations against its former CEO Dr. Parves Khan have “no support in the facts whatsoever.” They then talk about what the next steps could be in this situation. Next, Brian and Producer Brian dig into RAIDAR, the new Real-time Analytics, Insights, and Data A

We’re back with Part 2 of the Best of Intellicast Season 5 series! It’s hard to believe this is the last episode of Season 5! In this episode, Brian Lamar and Producer Brian revisit interviews with Howard Feinberg of the Insights Association and Tim Cornelius of P3 Technology and QuestionPro. [12:50-45:00] Howard is the market research industry’s lobbyist in Washington DC. His interview starts with some insights into what a lobbyist does and what his days are like. He discusses data privacy legislation and gives advice to market researchers on what they should be doing to stay compliant with various laws. He also shares from an article he published on the use of non-competes in the MRX industry. [45:03-1:19:40] Our interview with Tim focuses on the inclusivity and accessibility of market research, particularly for people with disabilities. Tim discusses his background in research and shares the “Ah-Ha” moment that sparked his passion about this topic. He talks about why it is so important for businesses and r

Happy Holidays! Brian Lamar and Producer Brian are taking some time off, but you won’t have to miss them too much because we’re back with another year of “Best of” episodes for you! In each episode, Brian and Brian will revisit some of our favorite interviews from the past year. Let’s get right into it! In Part 1 of our Best of Intellicast Season 5 episodes, we’re revisiting interviews with Craig Alter of Bon Secours Mercy Health and Brooke Reavey of Dominican University. [2:05-38:45] Craig’s interview kicks-off with some insight into his background as a 20-year veteran of client-side market research. He discusses all of the challenges he has faced as a client-side market researcher including being in small departments, selling the benefits of market research to the leaders of his organization, and more. He also tells us about the specifics of working in healthcare research and how storytelling helped him determine the “so what?” for his organization. [38:50-1:23:45] In Brooke’s interview, we hear about her c

Welcome back to Intellicast! On today’s episode, we are joined by Colson Steber of Communications for Research and Ag Access for what we are calling the closing out of the trilogy with him. If you have listened to our past interviews with Colson, you know we talked to him at the start of COVID, then again in 2021, and now today’s conversation really brings us full circle on the journey he and his business have been on for the last few years. We start out by getting an update from Colson on how business has been going, specifically the Ag Access brand he launched in late 2020. He gives us the exciting news of the growth they are experiencing with the new brand and how it has helped him grow his business. This leads to a discussion around trends in market research where Brian Lamar and Colson talk about the research firms becoming more specialized rather than generalists.  In the second half of the interview, we switch gears a bit. Brian talks with Colson about his LinkedIn and his approach to personal developm

Welcome back to Intellicast! We’re excited (and a little sad) to share a market research scandal with our listeners along with the latest industry news. But - when there is a scandal, you can bet it will be uncovered on Intellicast! The guys waste no time getting into ESOMAR’s announcement late last week that they uncovered “serious misconduct” in their recent council elections. The results of the election have been invalidated and a new election will be held. The CEO is stepping down and two others have been removed from their positions. The past interim CEO will return to the role in the meantime. This segment is also interrupted by breaking news from Kristin Luck to ensure we provide a fair update. They will be having an extraordinary general meeting in the next two weeks. The next segment touches on Toluna’s acquisition of qualitative technology firm Further which encourages the trend of a hybrid qual/quant methodology. They also touch on Jibunu’s addition of a survey text editor tool to its DIY tool (and

Welcome back to Intellicast! In this episode, Brian Lamar and Producer Brian are joined by Lilah Raynor, CEO of Logica Research. Lilah shares some of her background, a sneak peek of the Future of Money report Logica produces, and more. Lilah kicks off the interview by telling us about her experience and what led her to market research. Lilah has a background in academia and social psychology which eventually brought her to the financial services industry, which led to her starting Logica. In the next segment of the interview, Lilah talks about the Future of Money report she and the team at Logica produces. The report started in 2017, but was expanded when they did extra waves during COVID to try and understand more than just how people’s spending was being affected, but also how they thought of money in general. It touches on everything from whether or not college is worth it to cryptocurrency. We’re even lucky enough to get a little spoiler of the upcoming report from Lilah. Lilah is also part of the Insight

Welcome back to Intellicast! Brian Lamar and Producer Brian are diving into another news-fueled episode today. In the episode’s first segment, Brian Lamar goes rogue with an off-script news story that literally hits his inbox as we were recording. Schlesinger Group announced that Reed Cundiff will be their new CEO replacing Steve Schlesinger who has served as CEO for the past 20 years. Friend of the podcast, Isaac Rogers was also promoted to President. Continuing with this theme, the guys discuss Dynata’s announcement that they have appointed Mike Petrullo formerly of Dodge Data & Analytics as CEO, replacing Gary Laben. This leads down a bit of a rabbit hole on big-name free agents in MRX and what they might be doing next.  In the next segment, Brian and Brian chat about Forsta’s partnership with CX data specialist GemSeek to launch a predictive net promoter score that will allow clients to access predictions about “silent customers” who don’t respond to surveys or submit feedback. This begs the question—if y

Welcome back to Intellicast! We have a jammed packed news episode for you today.  Before jumping into the latest market research news, Brian Lamar and Producer Brian catch up on some current events, including some Halloween talk, as well as talking about the last couple of conferences of 2022. Then the guys jump into the news, starting with a couple of stories about Momentive.  First, they discuss the announcement that Momentive was reducing their workforce by 11% as part of a restructuring plan. They then touch on another Momentive story that came out a few days after the previous one where they had been approached about another potential sale. The guys then discuss a string of merger and acquisition stories, starting with the news that Maru Group was acquired by Stagwell, a marketing communications company. They also talk about the acquisition of GutCheck by Toluna, and Voxpopme acquiring Jamin Brazil’s company HubUX.  As part of the discussion around these acquisitions, it leads Brian and Producer Brian d

Welcome back to Intellicast! On today’s episode, Brian Lamar and Producer Brian are excited to welcome Lisa Wilding-Brown, CEO of InnovateMR and a member of ESOMAR Council, to the podcast. Lisa shares notes from her experience at the recent ESOMAR conference, her thoughts on ESOMAR council re-election, and more. To kick-off the episode, Lisa jumps into her recap of the ESOMAR conference in Toronto. She touches on a presentation on fraud during which they interviewed real fraudsters! This presentation gave insight into new fraudster tactics and what our industry can do to combat them. Brian makes a great connection between this session and the 2002 blockbuster, Catch Me if You Can. Lisa then discusses what she hopes ESOMAR council can do to get to the root of fraud and make new policies to fight against it. While Brian and Lisa could likely talk about data quality for an entire episode, they move into a second segment about Lisa’s other passions including the young ESOMAR society, an initiative designed to hel

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Welcome back to Intellicast! In this episode, Brian Lamar and Producer Brian are joined by EMI’s Marketing Specialist, Emma Nicolls (a.k.a. Associate Producer Emma) to discuss the latest market research news and give a recap of Insights Marketing Day in Chicago last week. The guys start by discussing some EMI-centric info about the expansion of our business development team. We welcomed Angie Trujillo Emrie, Goshen Perry, and Sahil Mehta—all industry veterans—to our team and we’re incredibly excited to have them. Brian and Brian then share news from CIRQ (Certification Institute for Research Quality) that they have been accredited to audit and certify market research and data analytics companies to support compliance with several well-known data privacy requirements. They analyze Google’s announcement of the retirement of its Surveys and Survey 360 solutions which will be effective November 1st and congratulate PureSpectrum on the hire of their new Chief Strategy Officer and Chief Counsel, Jonathan Flatow. In