Intellicast

Welcome to this special edition of Intellicast. In this three-part series in association with The Future of Insights Summit at UGA, we will be interviewing several of this year’s speakers to get you ready for the summit coming up on December 5-6, 2019. In part 1 of this series, we are joined by two special guests. First, we have UGA MMR Board Member and Founder of MMR Live, Tricia Houston. The guys discuss how Tricia got her start in market research, what led her to start MMR Live, and the approach they are taking to research. They also discuss her involvement with the MMR program at the University of Georgia, including her position on the board and her participation with the steering committee. Tricia then gives the guys a high-level preview of what to expect at the Future of Insights Summit. Don’t think we forgot the fun stuff! After the preview, Brian and Adam have some fun getting to know Tricia more, including some of her recent music choices, a new research rant, and a new Mount Rushmore (honestly,

Welcome back to Intellicast! We have an interesting episode for you this week. Kicking the episode off, Brian and Adam have a deep discussion around what has occurred over the last couple weeks in regards to the NBA, China, and the Hong Kong protests. They delve into what has occurred, including LeBron James’ recent tweets on the subject, and they discuss the business ramifications, not only to the NBA but other industries. They also tie it back to market research and the possible studies that are going on by the NBA and other organizations about the current political climate with China and Hong Kong. In the second half of the episode, Adam is joined by Market Cube’s Chief Revenue Officer, Ted Pulsifer, and Senior Vice President, Alex Leger. They discuss how each got their start in market research, the different paths of growth Market Cube’s pursuing, and what is next for Market Cube. We then get to learn more about Alex and Ted as we ask them the 4 P’s, including a new Mount Rushmore of movies and

Are you ready for a new episode of Poll Party? In this episode, Rory and Adam start the episode taking a look at the myriad of polls that have been released since the impeachment inquiry was announced. They start by looking at the early polls conducted immediately after the announcement, and then another group of polls that were released about a week after. You can read about the early polls here: https://fivethirtyeight.com/features/what-the-first-few-post-ukraine-polls-say-about-impeachment/ And the later polls here: https://news.yahoo.com/polls-trump-impeachment-support-on-the-rise-50-percent-155653413.html;_ylt=AwrEze2CmZRdTmsAKAJXNyoA;_ylu=X3oDMTEybnY3amdnBGNvbG8DYmYxBHBvcwMxBHZ0aWQDQjg3MDVfMQRzZWMDc2M- They also discuss the Ipsos poll that was discussed on Good Morning America about how people feel about reaching out to a foreign leader, and if people were surprised. (Check out the poll here: https://www.ipsos.com/en-us/en-us/news-polls/abc-trump-ukraine-call) Finally, they discuss Bernie Sander

Welcome back to Intellicast – we have a jammed packed episode for you this week! Priscilla McKinney, CEO (and Momma Bird) of Little Bird Marketing is our guest this week. She sits down with Adam and Brian to discuss how she got her start in agency work and what led her to start Little Bird Marketing. They discuss making an impact and how she and Little Bird are making an impact by bringing agency and marketing to the market research industry. They also discuss her podcast Ponderings From the Perch, why she started it and what listeners can learn from it. Priscilla and the guys then get into some fun stuff where we learn about her taste in music, a book she would recommend, and her hidden talent. We then get into our Mount Rushmore of museums. Stay with us, it’s pretty cool. Prior to the great interview, the guys kick the episode off with a new Best/Worst where they taste-test the Impossible Whopper versus the original Whopper. They then jump into a discussion on Comer’s Law, a recent blog put out

Welcome back to Poll Party! This week new hosts Rory Dineen and Adam Jolley take over for Adam Dietrich fulltime. They kick the episode off discuss some of the latest polling and public opinion news, including Nate Cohen’s tweet thread on the consistent of online polls recently compared to phone polls. They then discuss the comments made by Frank Luntz on how he thinks $2 billion is going o be spent on just 6% of the population in the 2020 election, and how this goes back to the conversation from the last episode on if we should only target certain competitive areas with polling. They then discuss the most recent Democratic debate and talk about the shifts in the poll that have occurred, and if it has really changed anything in the race. Rory brings up a new poll of the week, this time stepping away from political candidate polls and focusing on a public opinion tracker run by the Kaiser Family Foundation on the favorability rating of the Affordable Care Act. To close out the episode Rory and Adam i

After a week of traveling, we are back with a new episode of Intellicast! On this episode, Adam and Brian talk about the latest in the market research news, including Voxpopme’s new round of investment, the latest from ESOMAR’s 2019 Global Market Research Report, and more! The guys then get into where they were last week, include Brian’s recap of the Insights Association – Great Lakes Chapter Fall Meeting in Detroit, and Adam’s trip to Boston for the New England Chapter’s End of Summer Party. The episode is capped off with a new Best/Worst, this time on drive-thru convenience stores, and a new Mount Rushmore of energy drinks! Enjoy! Give us your feedback, reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our new call-in line 513-401-5463. You can sign up for the Insight Illumination event presented by the Greater New York chapter of the Insights Association by visiting their website: https://www.insightsassociation.org/event/insight-illumination-pre

The original is back with a new episode! Brian and Adam kick the episode off discussing the latest in market research news, including Ray Poynter’s new job with Potentiate, the Insights Association’s CEO search, and more. In addition to a new rant from Brian on data quality, and a listener submitted Mount Rushmore, the guys introduce a new segment. Let Intellicast get you into the weekend! You can join the conversation by reach out to the show at Intellicast@emi-rs.com, on Twitter at @Intellicast1, or you can leave us a voicemail or text us at 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Poll Party! On this week’s episode, Adam Dietrich is joined by Adam Jolley and Rory Dineen for a big announcement about the future of Poll Party. The team wastes no time getting the announcement. After that They touch on some of the latest polling news, including an outlier poll released by Monmouth, a discussion on if any Democratic candidate will see a polling spike after the upcoming debate on September 12, and if at this point polling should only be concentrated in the battleground states, or if there still be polls conducted in “decided” states. The team then discusses the latest Online Poll of the Week, which comes from Morning Consult and their Political Intelligence tracker. Throw in a new Mount Rushmore (which ties in nicely to the big announcement) and you have a great episode! You can join the conversation by reaching out to us on Twitter at @PollPartyPod, by email at PollPartyPod@gmail.com, text us, or leave us a voicemail at 312-620-7187. Learn more about your ad choices

Welcome back! We have another great episode of Intellicast for you to take you into the long Labor Day weekend. Adam and Brian start off the episode discussing the new solution, IdeaSprint, launched by Directions Research and SEEK this week. The guys then get into what they are hoping to see in the second half of the year, specifically around new trends and buzz words they are hoping to see at some of the fall conferences. They then jump into a new Mount Rushmore on shapes and introduce a new call-in number where you can leave us feedback. Let us get your long weekend started right! Give us your feedback, reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1, or leave us a voicemail on our new call-in line 513-401-5463. Learn more about your ad choices. Visit megaphone.fm/adchoices

Poll Party is back with a big guest this week! Adam has Intellicast co-host, Brian Lamar, join for the first half of the episode to discuss some of the latest news in polling, including the latest Wall Street Journal/NBC News poll, the latest in the Battle of the Nates, and a follow-up conversation on electability. The guys then discuss the new online poll of the week from NORC Amerispeak (which you can read here: https://apnews.com/1ad13f32984a4480a45738ead2b4c0d8), as well as a bonus poll about Kentucky (Read it here: https://drive.google.com/file/d/1u8YVWbHfqEgiA5WpK3jow5QrSim3zjLJ/view). On the second half of the episode, Adam is joined by past AAPOR President and Chief Methodologist at SSRS, David Dutwin. They discuss how David got started in the public opinion industry, his presidential address from the AAPOR Annual Conference this year, the advice he would give about the state of polling going forward, and more! We then have some fun and do a new Mount Rushmore, this time of other presidents you w

Welcome back to Intellicast! Adam kicks the episode off talking about an initiative he started here at EMI at the beginning of the year and how it led him to do an Orange Theory Fitness class right before recording. The guys then cover the latest in market research news, including the launch of a new sample marketplace by FocusVision, MarketVision’s new survey solution for the visually impaired, and more! The episode then takes a personal turn, as Brian shares some news from his personal life that he’s been going through for the last 6 weeks. It is a great story and you don’t want to miss it. The guys finish off the episode with a Mount Rushmore of years. Give us your feedback, reach out to us at Intellicast@emi-rs.com, or on Twitter at @Intellicast1. Learn more about your ad choices. Visit megaphone.fm/adchoices

We have a great episode of Intellicast for you this week! Brian and Adam are joined by Ted Waz, CEO of The Opinion Economy, to discuss how he got into the market research industry, the start of The Opinion Economy, and the evolution of blockchain in market research over the past year. He also gives his perspective of the market research industry based on the recent string of mergers, acquisitions, and investments (Kantar, Cint, P2Sample, J.D. Power, etc.) and what he expects going forward. This is a great conversation! The guys also discuss David Almy’s announcement that he is stepping down as the CEO of the Insights Association, as well as a new Mount Rushmore of songs of the summer. If you have a new segment idea, email us at Intellicast@emi-rs.com and let us know! You can connect with Ted on LinkedIn (https://www.linkedin.com/in/theodore-waz-a069143/) or email him at Ted.Waz@opinionblockchain.com. You can learn more about The Opinion Economy by visiting their website here. (https://www.opinionblo

Schools are starting and we are back with another episode of Intellicast! On this week’s episode, Brian and Adam discuss SurveyMonkey’s second-quarter financials, as well as their latest acquisition of GetFeedback. The guys then discuss Thoma Bravo acquiring J.D. Power and what it could possibly mean for J.D. Power and the industry. The guys also go into more detail about the Cint acquisition of P2Sample. Throw in a new Mount Rushmore of the best thing about going back to school, and you have another great episode! You can connect with the Intellicast team by email at Intellicast@emi-rs.com, or on Twitter @Intellicast1. Learn more about your ad choices. Visit megaphone.fm/adchoices

We are back this week with special guest Adam Dietrich and a big announcement! Starting out the show, the guys talk about the big announcement – a new Intellicast spinoff show! Hosted by Adam Dietrich, the new show called Poll Party will focus on the polling and public opinion area of market research. Adam will be joined by guests to cover a variety of issues surrounding this topic. And in true Intellicast fashion, it won’t be totally serious, he will throw in some fun segments as well. Brian and Adam may even drop by now and then. The first episode will be coming out in mid-August. The big announcement led into the rest of the episode, including a Mount Rushmore of spinoffs, a discussion on the latest market research news, a new rant from both Brian and Adam Dietrich, and more! This is a great episode! If you want to get the latest on the new spinoff Poll Party, follow it on Twitter @PollPartyPod or shoot us an email at PollPartyPod@gmail.com. You can connect with the Intellicast team by email at

We are back with another episode of Intellicast! This week, Adam and Brian start the episode off with some corrections from last week’s episode regarding Bain and first-party data. The guys then dig into some of the latest in market research news, including the private equity investment into Schlesinger, 20/20 Research’s new QualLink 4.0, and the recently announced shortlist of the 2019 WIRe Best Places to Work. We also have a little political talk, including a tease of an upcoming spinoff podcast we will doing with Adam Dietrich. (Tune in next week for all the details!). Topping it off is a discussion of the new Cats movie trailer, a new Mount Rushmore of road trip activities, and a bonus Mount Rushmore of cereal. This is a great episode to get you ready for the weekend. Check out the full announcement of the 2019 WIRe Best Places to Work here: https://www.womeninresearch.org/women-in-research-announces-shortlist-for-best-places-to-work-award-2019/ To read Brian’s recent LinkedIn blog recapping all t

We are back from vacation with a fantastic episode this week! Adam and Brian sit down to discuss some of the top market research news stories, including the Bain acquisition of Kantar, Toluna rolling out Bitcoin as a reward to influencers, the Dynata Marketplace launch, and more. The guys also take a deep dive into the recently released GRIT Top 50 Most Innovative Companies report and give their thoughts on it, as well as some opinions on the rankings. It is a great conversation! Throw in a new Mount Rushmore on things to bring to the pool, and you have a can’t miss episode! Check out our blog on EMI being named to the GRIT Top 50 here (https://emi-rs.com/2019/07/11/grit-top-50-most-innovative-companies-list/) To download your copy of the GRIT report, click here. (https://www.flipsnack.com/GRITarchive/2019-business-innovation-grit-report.html) Learn more about your ad choices. Visit megaphone.fm/adchoices

We have another great episode of Intellicast for you to enjoy this weekend! Joining Adam and Brian this week is The Research Geek, Jake Pryszlak. He talks about how he got his start in the market research industry and why he started The Research Geek blog. Jake also talks about how MRxChat, the monthly Twitter chat, got started, and the launch of his new YouTube channel. The guys then switch gears and we get to know Jake more personally, including his music tastes, a new research rant of the week, and a new Mount Rushmore (which almost went off the rails a bit!). This a great episode to get you into the Fourth of July week! You can connect with Jake on LinkedIn (https://www.linkedin.com/in/jacobpryszlak/) or on Twitter at @Jake_pryszlak. You can check out Jake’s blog here: https://researchgeek.co.uk/ Visit Jake’s new YouTube channel here: https://www.youtube.com/channel/UCaeE5ytglOUKgcVxO8nAAyg If you want to check out the past MRxChats or tune in to future ones, follow the hashtag #MRxChat on Twi

We have a great episode of Intellicast for you this week! Adam and Brian are joined by Lindsay Zaltman, CEO and Partner at Olson Zaltman. He joins the guys to talk about how he got his start in market research, his involvement in the Advisory Board of the University of Georgia’s Master’s of Marketing Research (MMR) program, and Olson Zaltman’s patented research technique, ZMET (Zaltman Metaphor Elicitation Technique). The guys then have some fun getting to know Lindsay better through the 4P’s, including a great new Mount Rushmore of the top 4 foods to have before an execution. This is a great episode! To learn more about Olson Zaltman, visit their website here. (http://olsonzaltman.com) You can sign up to receive their newsletter, Deep Dives, here. (http://olsonzaltman.com/newsletter) You can connect with Lindsay on LinkedIn (https://www.linkedin.com/in/lindsay-zaltman-8b3914/) or on Twitter at @lzaltman. Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s episode 20 of the second season of Intellicast! On this week’s episode, the guys talk about the latest market research news including Salesforce’s acquisition of Tableau, Facebook’s announcement of a new research app that tracks what people do on their phone, and more. Adam also gives a rant about summer bugs, which leads to a childhood story that you have to hear. With the recent injury to Kevin Durant, the guys give a new Mount Rushmore of injuries. This is a good one! You can contact the show at intellicast@emi-rs.com or on Twitter at @EMI_Research or @Intellicast1. Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back! We have another great episode of Intellicast. The episode starts with Adam and Brian discussing the new consumer data protection law the was signed into law last week, and how it and other laws like it could impact market research. (You can read our new blog about it here: https://emi-rs.com/2019/06/06/a-step-closer-to-us-style-gdpr/). After that deep discussion, the rest of the episode gets lighter. The guys give their Mount Rushmore of ice cream truck treats. They then discuss the latest on the NBA finals. This is a great episode to get you to the weekend! Learn more about your ad choices. Visit megaphone.fm/adchoices