Sinopse
In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”
Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.
But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.
Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.
Capítulos
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ShoeDog 01 Title
Duração: 36s -
ShoeDog 02 Dawn
Duração: 10min -
ShoeDog 03 Part1
Duração: 01h07min -
ShoeDog 04 1963
Duração: 07min -
ShoeDog 05 1964
Duração: 01h04min -
ShoeDog 06 1965
Duração: 34min -
ShoeDog 07 1966
Duração: 29min -
ShoeDog 08 1967
Duração: 29min -
ShoeDog 09 1968
Duração: 40min -
ShoeDog 10 1969
Duração: 39min -
ShoeDog 11 1970
Duração: 26min -
ShoeDog 12 1971
Duração: 01h08min -
ShoeDog 13 1972
Duração: 41min -
ShoeDog 14 1973
Duração: 39min -
ShoeDog 15 1974
Duração: 41min -
ShoeDog 16 1975
Duração: 36min -
ShoeDog 17 Part2
Duração: 07min -
ShoeDog 18 1976
Duração: 50min -
ShoeDog 19 1977
Duração: 35min -
ShoeDog 20 1978
Duração: 24min